Crowded international wine trade fair hall with visitors tasting and browsing exhibitor booths
B2B TRADE EXHIBITION ORGANIZER

EXHIBITION SERVICES ACROSS ASIA

We organize and represent B2B trade exhibitions in Asia and abroad for global brands, buyers and industry professionals. Connecting exhibitors and buyers across wine & spirits, jewellery, beauty, and food & HORECA.

TRADE CALENDAR

UPCOMING EXHIBITIONS

Official banner visual for WINE & SPIRITS EXPO USA 2028
COMING SOON

WINE & SPIRITS EXPO USA 2028

May 2028
New York, USA

MARKETS. CREATING OPPORTUNITIES.

THE ASIA FAIR is an exhibition organizer specializing in international trade events that bring suppliers, professional buyers and commercial partners together.

Our core operations span Vietnam, Singapore and China, giving international companies direct entry to high-growth commercial markets.

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Executive B2B networking and trade floor organized by THE ASIA FAIR
CORE CAPABILITIES

EXPERTISE

Exhibition Organization

Turnkey planning, venue and exhibitor coordination for international trade fairs.

Exhibition Logistics

Freight, customs, booth construction and bilingual on-site support.

B2B Matchmaking & Marketing

Targeted buyer meetings, curated masterclasses and regional promotion.

Exhibition Representation

Verified market access and client servicing on your behalf at the exhibition.

GEOGRAPHIC REACH

DISTRIBUTORS IN KEY MARKETS, ONE POINT OF CONTACT

Local teams in Vietnam, Singapore, Dubai and China manage importer introductions, booth representation, and regional buyer outreach on your behalf.

SIN / 01

Singapore (HQ)

Regional Headquarters & Financial Gateway

SGN / 02

Ho Chi Minh City

Commercial Hub for Vietnam & Indochina

DXB / 03

Dubai

Middle East & North Africa Trade Bridge

MFM / 04

Macau & Greater China

Luxury, Hospitality & Greater Bay Area Distribution

OUR PARTNERS 

JW Marriott - Official Corporate Partner of THE ASIA FAIR
Samsung - Official Corporate Partner of THE ASIA FAIR
Hennessy - Official Corporate Partner of THE ASIA FAIR
Heineken - Official Corporate Partner of THE ASIA FAIR
Vinerare Auction House - Official Corporate Partner of THE ASIA FAIR

START YOUR TRADE FAIR PARTICIPATION

Book stand space, request on-site representation, or partner with THE ASIA FAIR on upcoming events.